Simple Ways to Increase Targeted Traffic to Your Website
If you have a business and have given it a website, it’s only going to help you if targeted website traffic visits your website, stays long enough to see what it is you have to offer, and then takes action based upon what you want visitors to do.
It’s a simple fact that the more time a prospective customer spends on your website, the more likely it is that he or she will take some sort of action specific to what you want to happen. A good way to ensure that this is going to happen is to encourage visitors to keep “clicking through” your website’s pages. Here are four simple ways to increase page views and thus, the success of your business.
1. Content is king. You may have also heard this saying elsewhere, but it’s doubly true on the Internet. Why? Because people are hungry for solid, real information that isn’t simply trying to “sell” them something. Provide this to them, and they’ll keep coming back for more. In addition, word-of-mouth can also bring others to your website simply because of the content you provide. And finally, search engines LOVE good, relevant content, which only increases your visibility. Provide good relevant content, and your site is sure to have solid, targeted traffic ” and high visibility, too.
2. Keep It Simple, Silly. Most of us have heard this phrase (KISS for short), but it especially applies to writing for the Web. If you have a difficult time writing short copy, take some time to train yourself to do just that.
It’s been proven time and again that basically, people who surf the Web have relatively short attention spans. Therefore, Internet writing has to be shorter than print writing because people tend to scan content instead of actually reading it as they might in a print article.
Now, that doesn’t mean you can’t present an excellent, several thousand words-long article, but it DOES mean you probably should break it up into smaller installments that people can read in short increments. This also helps you with “click through” rates (which also helps you with search engine ranking), because having people go to the “next section” at the bottom of each short section by strategically placing a link there is only going to encourage them to stay and keep reading — and keep clicking through, too.
3. Formatting and highlighting are key, too. Similar to sales copy, if you have headlines that pop and phrases that stand out, you’re going to make your copy more interesting to read. If you have long chunks of plain, boring black-and-white text with no breaks, no headlines, no colors to break things up, people will be very likely to get bored and stop reading.
You can increase the time they spend on your site by highlighting all the keywords and keyphrases. Dont be afraid of white space, either. Generally speaking, highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page, which will be appreciated. Break up longer articles into pages that deal with different sections of your theme and invite the visitor to go to next page by posting a link at the bottom of each section.
4. Put some article “teasers” and a site map on your first page. The site map, of course, makes it easier for people to get around your website (and makes the job easier for search engine spiders, too), which they’ll thank you for by coming back to visit often. And the article “teasers” on the first page encourages people to click through and read more — again, making you a darling of both your visitors and search engines, which will only increase your visibility and therefore your targeted traffic.
The above steps are very simple ways that will help people to find and visit you; if you use them, you’ll also keep visitors coming back for more. This will give you more page views, more targeted traffic and better business success.